Professor Dorie Clark recently critiqued the book publishing industry in her Harvard Business Review article. Like many other, she points out that "digging up" old manuscripts, as in the case of Harper Lee and Dr. Seuss in recent weeks, is not a sustainable business model for publishers. In fact, Clark argues that this approach may actually undermine the sustainability of the sector as a whole.

Instead, she suggests that publishing leaders work to groom lesser-known authors into brand names. Instead of continuing to cut renumeration, she argues that the publishing industry must emphasize transparency and quality in order to survive amidst widespread adoption of alternative technologies.